Your loved one journeys on.
We recycled pet items into tote bags. Allowing owners to keep a memory of their pet after they’re gone. We used dog collars and leashes for the straps, and recycled plastic from toys and kennels for the bag material.
You gather their toys and loved items.
L.L.Bean upcycles them.
You carry their memories with you.
We launched the Bark Bags at the Westminster Dog Show, a globally renowned event where thousands of dog lovers gather both in person and stream live on national television. We partnered with the owners of previous show winners who have passed away, like Hubert the bloodhound. We featured the Bark Bags made in memory of these past champions on the big screens at Madison Square Garden, where the event is hosted.
OOH encouraged viewers to see Bark Bags not just as a product, but as a memory of their late dog.
With our Launch and OOH ads leading viewers to our website, we created a “how it works” page to easily guide customers through the Bark Bag process.
We partnered with owners of dog influencers like Norbert who recently passed away to spread the word about Bark Bags on social media.