HEAR THE DIFFERENCE
PROBLEM
Chronic noise negatively impacts our health.
INSIGHT
New Yorkers continue to overlook the amount of noise pollution they’re exposed to every day.
IDEA
Let’s raise awareness about this issue and demonstrate how Bose protects you from daily noise pollution. New Yorkers love a scene. Well, Bose will make some big splashes to get everyone from Bronx to Bay Ridge to hear about our campaign.
We helped New Yorkers comprehend the scope of noise pollution with billboards that reflect the noise of the busiest parts of the city in real time.
Sidewalk stencils stopped people in their tracks with facts about the real damage their surroundings are causing.
We hit the airwaves to continue to connect with New York's busy commuters, making sure our message reaches them wherever their daily routes takes them.