We drove the campaign through OOH placed around some of the biggest sporting cities in the US — New York, LA, and Boston. Targeting arenas, stadiums, and public transportation to and from games.
We partnered with non-profit Move United to raise funds for Adaptive Sports and Para Athletes. Gatorade donated $20 for every Instagram post tagged #GatoradeSplashForGood. This created user generated content and earned media.
We brought Gatorade baths to public parks to let kids get in on the fun in the summer heat.